Wednesday, November 12, 2014

GoPro Is Genuine Marketing

When you market a product, you want the feeling you inspire in your audience to be authentic and real.  GoPro has done exactly that by promoting honest footage that is captured with their equipment. There is no other camera mounting that captures a shot like GoPro.  And everyone knows it because they created their own channel on YouTube.  They share footage that takes your breath away...


Without this fireman's good deed and the GoPro camera, this moment would not have been caught on film.  Excellent, authentic, genuine marketing of a great product.

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