Getting Nostalgic Gets Support For Brands

As you're building your brand, think about your audience.

Who is your target market?

Who are you trying to attract?

If it's a certain age group from the 60s, 70s, 80s or 90s, turn to nostalgia to connect.

Talking about something from that specific era connects with the audience.  They know who you are and they feel as though they know you.

A 19-year-old student was recently asked to judge a YouTube video from a middle-ager.  That college co-ed said there was no relevance in watching further videos from the middle-ager.  Why?  Because the demographic was wrong.  The student was not the right audience for the topics covered by the middle-ager.  However, when asking a middle-ager about the video, that middle-ager loved it.  Clearly, targeting the right audience makes a difference.

Bring nostalgic topics into play and the right audience connects.

Look at Coca-Cola as they're bringing back the Surge brand from the 1990s.  I remember when that product first went on the grocery store shelves.  Talking about nostalgia that is connected to your target audience makes an instant connection... and instant sales.