Sorry to say, this worked a few years ago. I worried about the author of the post, "Why is he apologizing to me? It must be serious, what happened?" And then I was disappointed that the apology wasn't real.
Click bait apologies don't work on me anymore.
When I see an apology email from a promotional company, I delete it.
What should a marketing team do to replace these apology emails?
Create content.
Authentic content.
Take-away content.
Give the audience real content.
Make a video. Send me a picture. Send me a list of things I need to do that relate to your topic. Inspire me to read your email. You have three seconds of my attention. Make it count. And make it last longer than a cursory deletion.
Your audience signed up for your blog or your company emails because they wanted to learn something new or be entertained. Now it's time to deliver on the promise you made to them to give them content.
Stop with the constant apology emails. Stop saying you're sorry. My husband never apologized to me and he had a lot to apologize for, but I don't want strangers apologizing to me just to get to my wallet. It's become offensive to find all of these apology emails in my inbox.
At the end of the day, valuable content wins!
No comments:
Post a Comment